Centrally located in London, the Coca Cola London Eye can be termed as the heart of the city. It rotates gracefully over the River Thames, opposite the Houses of the Parliament and Big Ben.
The London Eye is a huge Ferris wheel on the South Bank of the River Thames in the capital city of London. It is often regarded as the Millennium wheel. It is a 443 feet tall structure which has a diameter of 394 feet. This was built to mark London's millennium celebrations in 2000 and it is also Europe's largest observation wheel. The individual glass capsules of the London eye offers the tourists wonderful views of the city as it reaches on the top. The journey lasts for about 30 minutes and it is always advised to reserve the time in advance. London Eye has also incorporated 4D experience, where people can be able to feel multi sensory special effects like scent, bubbles and wind.
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