Gaining popularity amongst the younger population is the Jodhpur RIFF, which started off in 2007. It was an initiative of the current ruler, HH Gaj Singh, which aimed at providing a huge platform for the folk artists of Rajasthan. The festival sees collaborations between the Indian folk and international musicians. What is more, Sir Mick Jagger, the frontman of the rock band 'The Rolling Stones', is the international brand ambassador for this festival. The Jodhpur RIFF usually takes place around 'Sharad Poornima', and hence, the dates always vary.
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