Started in 2003 to promote winter sports and tourism, the Gulmarg Snow Festival is a two-day celebration held every year by the tourism department. It features snow sporting activities such as skiing, snowboarding, snow-sledging, and ice skating.
Besides this, cultural performances are organized by the Kashmiri folk artists for a divine experience of traditions in Kashmir. Local delicacies are offered to their visitors for those looking for a toothsome experience. The Gulmarg Snow Festival not only projects Gulmarg as a tourism hotspot but also brings together the lost traditions of this place.