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Furano sits in central Hokkaido and is known for its lavender fields, in full bloom through July, and its ski slopes in winter. The Furano Wine Factory and nearby Biei's patchwork hills make it an easy add-on to a Hokkaido itinerary built around Sapporo.
The Furano Lavender Festival is a highlight of the year, with fields of vibrant purple lavender covering the landscape throughout the summer months. Visitors can also explore the nearby Biei and Tomita farms, where visitors can view the stunning patchwork of farmland that Furano is known for. Other festivals such as the Furano Snow Festival, the Furano Ice Festival, and the Furano Fireworks Festival are also popular attractions. For visitors who want to experience a true taste of rural Japan, Furano is the perfect destination. The local cuisine is excellent, with a range of dishes made from local produce, and the onsen (hot springs) are great for relaxation. Furano is also a great spot for outdoor activities, with skiing, snowboarding, hiking, and biking trails, as well as golf courses. When visiting Furano, visitors should keep in mind that the town is relatively small and there are few services available for English speakers. However, the friendly locals are always willing to help out and the basics are all available in English. The best way to get around is by car, as public transportation is limited in the area.