Weather :

Timings : Monday to Thursday - 10:30 AM to 7:30 PM . Friday to Sunday - 10:30 AM to 9:00 PM

Time Required : 1.5 hours – 2 hours

Entry Fee : Adults: EUR 18 . Children (ages 12-17): EUR 12.50 . Children (below age 12): Free .

Heineken Brewery, Amsterdam Overview

Housed in the historic brewery built in 1867 is the ‘Heineken Experience’ in Stadhouderskade, Amsterdam. It was the company’s main brewing facility until 1988 and later opened its doors to visitors in 1991 to showcase the brewing process as well as to entertain them with their intriguing exhibits.

The Heineken Experience at Stadhouderskade, Amsterdam is a historic brewery built in 1867 for the brewing and distribution of Heineken beer. This brewery closed down in 1988 as it could not meet the growing demand and was later opened in 1991 to welcome visitors for a tour of the place. In the beginning, this brewing facility was known as ‘Heineken Treat and Information Centre’ but later in 2001, it was changed to ‘Heineken Experience’.

This brewing facility is a landmark for the Heineken Company and home to the ‘Heineken Experience’ which puts up self-guided tours. The tours here begin with the history of the Heineken family and Heineken beers with popular commercials of the company played for the visitors. The multimedia exhibit is the most amusing entertainment section where the visitors are actually able to experience what it is like to ‘become a beer’. Here the visitors are shaken up, sprayed with water and subjected to heat!

After the journey draws to an end, the company offers the visitors with a few cold beers as treat. However the individuals who are under the age of 18 are not served beers in compliance to the policy of the company and are required to be accompanied by an adult.

The Heineken Experience was remodelled in 2014, prior to the company’s 150th anniversary and additions were made to the interactive exhibits of the place. If this brewery is on your list of attractions to visit in Amsterdam, pre-booking of tickets is highly recommended to avoid the queues.

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Open Timings for Heineken Experience

The timings for Heineken Experience are -

  • Monday to Thursday - 10:30 AM to 7:30 PM .

  • Friday to Sunday - 10:30 AM to 9:00 PM


In the months of July and August, weekend timings are applicable.

How To Reach Heineken Experience

By Tram: You can take Trams 7, 10 and 24

By Walking: This brewery is about a 10 minute walk away from the Rijksmuseum

By Boat: You can use the canal services while in Amsterdam where ‘Amsterdam Heineken Experience’ tours are provided in addition to the canal tours

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