Heineken Experience

The Heineken Experience is an interactive, self-guided tour through the world of Heineken beer. The museum also offers interactive exhibits, a tasting room, and a virtual tour of the brewery. People visit the Heineken Experience to learn about the history of the brand, see how beer is made, and sample some of the beer themselves.

Visitors to the museum can learn about the brand's rich history, dating back to 1864, and discover the secret ingredients and innovative techniques that make Heineken a world-renowned beer. The interactive exhibits, which let visitors fully immerse themselves in the world of Heineken, are one of the museum's key attractions. The tasting room offers visitors the opportunity to sample Heineken beer in a relaxed and informal setting, making it an ideal destination for those visiting Amsterdam.The Heineken Experience is a historic brewery built in 1867 for the brewing and distribution of Heineken beer. It was the company’s main brewing facility until 1988 and later opened its doors to visitors in 1991. This brewery closed down in 1988 as it could not meet the growing demand and was later opened in 1991 to welcome visitors for a tour of the place. In the beginning, this brewing facility was known as ‘Heineken Treat and Information Centre’ but later in 2001, it was changed to ‘Heineken Experience’.

This brewing facility is a landmark for the Heineken Company and home to the ‘Heineken Experience’ which puts up self-guided tours. The tours here begin with the history of the Heineken family and Heineken beers with popular commercials of the company played for the visitors. The multimedia exhibit is the most amusing entertainment section where the visitors are actually able to experience what it is like to ‘become a beer’. Here the visitors are shaken up, sprayed with water and subjected to heat! After the journey draws to an end, the company offers the visitors with a few cold beers as treat. However the individuals who are under the age of 18 are not served beers in compliance to the policy of the company and are required to be accompanied by an adult.

The Heineken Experience was remodelled in 2014, prior to the company’s 150th anniversary and additions were made to the interactive exhibits of the place. If this brewery is on your list of attractions to visit in Amsterdam, pre-booking of tickets is highly recommended to avoid queues.