Laad Bazaar, just adjacent to the popular landmark of Charminar is a famous and historic market known for its shopping souvenirs and most importantly, bangles. It is definitely one of the oldest markets in Hyderabad and sparks up memories of its glittering past. The sparklingly colourful bridal bazaar (market), as it has also been called has been operating since the days of Qutb Shahis and the Nizams. The word 'Laad' refers the lacquer which is used to make bangles here that are studded with artificial diamonds. Apart from the beautiful accessories, one can also buy traditional Hyderabadi artefacts here such as the 'soorma' - a natural kohl that comes in an exquisite bottle and colourful dupattas!
There are more than 150 workshops located here that produce some of the finest bangles called lac bangles. With a touch of class, one lac bangle supposedly takes up to 3 hours of man work to complete. Also known as Choodi Bazaar (Choodi or Chudi refer to bangles in Hindi), the kilometre-long road is dotted with shops selling cheap jewellery, clothes, bangles and wedding items at reduced rates. Silverwares, paintings and fabrics are highlights of the market as well.
The market is visited by thousands of tourists and shoppers every day. Laad Bazaar is located on the west face of Charminar, on one of the four main roads that emerge from the monument. There are numerous other attractions and places of historical importance nearby and being the radiant city Hyderabad is; the prominent landmark has attracted shopaholics and tourists alike for generations. The kilometre long shopping strip feels like a never-ending fair.