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"Home of Australian Alternative Lifestyles"

Byron Bay Tourism

From spectacular beaches to a bohemian lifestyle, Byron Bay is the place to be for visitors looking for the iconic laidback lifestyle of Australia. An essential stop along Australia’s famous east coast, it is impossible to miss out on this hippie town with its popular surfer vibe.

Being the epicentre of tourism in Northern New South Wales, Byron Bay has more than enough sights for everyone. The beautiful beaches of Byron Bay offer sunbathers and beach goers incredible views of the south Pacific Ocean. Be it the dog-friendly Belongil Beach, the 7km sandy stretch of Tallow Beach, or the LGBTQ+ friendly Kings Beach, Byron Bay is truly the Australian coastal paradise everyone’s been talking about. It is also home to the easternmost beach of Australia, Little Watego’s. 

The rugged waves that accompany this part of the Australian coast is what drives up Byron Bay’s popularity among surfers, with famous sites like the Wreck and the Pass drawing experienced surfers from across the world. Apart from its beaches, Byron Bay is also famous for the iconic Cape Byron Lighthouse, located in the Cape Byron State Conservation Park. Visitors can access the lighthouse via the Cape Byron Walking Trail, which winds along the park leading to Cape Byron and the lighthouse, and have the privilege of being at ‘the most easterly point of the Australian Mainland’.

Given its laid back bohemian vibe and immense popularity among backpackers and tourists, Byron Bay is home to some of the most vibrant culture Australia has to offer. The three-day Splendour in the Grass music festival, Byron Bay Bluesfest and New Year’s Eve Falls Festival draws in heaps of crowds every year along with world renowned artists and performers. Even during other times, Byron Bay retains a combination of old world charm and remnants of the Australian hippie lifestyle.

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Interesting Facts about Byron Bay

  • Byron Bay is the easternmost town of Mainland Australia
  • Chris Hemsworth moved to Byron Bay with his family in 2015, and currently resides here.
  • Olivia Newton-John owned a farm in Byron Bay from 1980 to 2019.
  • Cape Byron Lighthouse is the most powerful lighthouse in Australia
  • Byron Bay was one of the earliest towns established by European settlers, discovered by Captain James Cook in 1770 along with Australia.
  • Cape Byron was named after John Byron, a British naval officer responsible for circumnavigating the world. He is also the grandfather of the famous poet Lord Byron

Shopping in Byron Bay

Byron Farmers’ Market and Byron Bay Artisan Market are the best places to go shopping in Byron Bay, reflecting the alternate lifestyle in the town. These markets showcase the best the local community has to offer. There are also a range of independent boutique stores dotted along Johnson Street and Fletcher Street. Much of the shopping in Byron Bay centers around its alternative lifestyle and serving the surfers who flock here.

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