Around 260 pine-topped islets scattered across a shallow bay, counted for centuries as one of the three great views of Japan. Zuiganji temple, the red Fukuurabashi footbridge and the little Godaido hall on its rock are all here. Thirty minutes from Sendai, and get off at Matsushima Kaigan, not Matsushima station. Cruises run daily, weather permitting, at around 1,500 yen.