Pride Of Kashmir

There could not be a better ambassador for the fine workmanship of Kashmir in particular and art in general than Pride of Kashmir. Promoting the centuries old tradition of Kashmiri shawl weaving, carpet making and arts and craftsmanship, Pride of Kashmir has today established a strong brand symbolizing exquisite quality that instills customer trust in an industry wroght by unethical claims and fly (Read More)-by-night operators. Today, with the presence of Pride of Kashmir merchandise across major stores in Europe and North America, and a growing network of its own branded stores in India and the United Arab Emirates, Pride of Kashmir is poised for exponential growth. Setting a trend by holding regular exhibitions in fashion capitals like Milan and Paris and creating both credibility and customers across the world, the brand has now garnered support from the Indian government for initiatives such as resurrecting Kani, the incredibly intricate method of shawl weaving,